At the Conference, “The Challenges of a Game Publisher in the Field of Attracting Audiences and Marketing,” it was conveyed: From the beginning of the production process the cost of attracting your audience must be forecasted.
The Conference, “The Challenges of a Game Publisher in the Field of Attracting Audiences and Marketing,” with Mohammad Mehdi Behfrrad, CEO of Pishgaman Yara Kish, Sobhan Foroughi, CEO of Tapsell and Arash Jaffari, director of FunGames, was held on the threshold of the first TGC international video game business event.
Arash Jaffari, director of the company FunGames, said at this conference, “In many cases, we may have a great game, but these games do not succeed in attracting audiences.”
He continued, “There are clear methods for attracting users and the use of uncommon methods carry a lot of risk and much confidence is needed to use new methods.”
Jaffari advised the young game developers of the country, “In the beginning, the best way to attract an audience is to use the "similar game" key and see what path was used with similar games and for us to take the same path.
Do Not Neglect Creativity in Attracting Audiences
Although the director of FunGames advised game developers to pursue and learn from successful games, Sobhan Foroughi, CEO of Tapsell, advised game developers to not neglect creative ways of attracting audiences.
Foroughi said, “ It’s really good for us to see what similar games did in order to attract audiences, but the person who becomes a market leader is the one who has put to use creative and innovative methods.”
The CEO of Tapsell said, “At Tapsell, we support independent game developers and try to help them reduce their infrastructure and advertising costs.”
It is the Publisher’s Responsibility to Attract Audiences
Mohammad Mehdi Behfrrad, CEO of Pishgaman Yara Kish at this press conference said, “Our main challenge in the past was the cost of production, but today’s main concern is attracting audiences.”
He continued, “The means of attracting audiences are very diverse. We have to see what the product is, what are our goals, and based on that find the method for attracting our audience.”
Behfrrad, stating that from the beginning of the production process you need to forecast the cost of attracting your audience, said, “ Our experience has shown the best place for advertising games is within other games.”
He continued, “We have two options for publishing a game, one is to seek out publishers, and the other is to take the role of a publisher. In this regard, I must make the following point that anyone who has spoken English and has lived abroad does not necessarily qualify as a good publisher. One of the main responsibilities of a publisher is attracting audiences, and if they do not do this, then practically speaking, the presence of a publisher for the project is useless.
The CEO of Pishgaman Yara Kish promised, “In order for us to improve our business, we will definitely welcome and support independent game developers.”